My collaboration with Writesonic on an AI search case study for SOZO
My collaboration with Writesonic on a SOZO AI search case study, based on a Shopify migration with a 10+% uplift in AI search visibility within 30 days of launch.
Insights
Sharing my latest ideas and top tips from 18+ years in search. Proven techniques and honest industry perspective.
Key reflections from brightonSEO and HeroConf, April 2026
A practical reflection on brightonSEO and HeroConf April 2026, covering AI search, zero-click SEO, paid media, reporting, trust, and why search strategy now needs to connect visibility, measurement, and commercial outcomes.
How I helped a brand grow organic search impressions by 76% year-on-year
A practical SEO case study showing how organic impressions grew by 76% year-on-year while clicks and rankings also improved.
The practical guide to calculating SEO ROI
Learn how to calculate SEO ROI using revenue, margin, lead quality, sales data and realistic attribution instead of relying on traffic or rankings alone.
How I helped a client save over £35,000 in wasted PPC spend for 2026
A PPC case study showing how wasted spend was identified, reduced and reallocated without losing qualified leads.
Why GA4 e-commerce attribution is too fragile to trust on its own
GA4 still has value, but e-commerce brands need a more resilient attribution setup if they want to make confident commercial decisions.
If your website were a shop window, would you stop and look?
A practical CRO article showing how to review your website like a shop window and improve clarity, trust and conversions.
Your contact page is costing you clients: here's how to fix it
Learn how to improve your contact page with clearer CTAs, trust signals, better mobile usability and simpler forms.
13 winning Black Friday CRO & PPC tips I shared at brightonSEO and MeasureFest
I was invited to speak at BrightonSEO and MeasureFest about how we approach Black Friday and other high-pressure campaigns. This post shares the real-world stra
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18+ years in search · SEO · PPC · CRO · AI Search