Search works best as a connected growth system, not a set of isolated tactics.
I'm Christian Goodrich, a senior search marketing specialist with 18+ years of experience across SEO, paid search, CRO and AI-driven search. I'm Head of Organic Search at SOZO, a B Corp digital agency in the Cotswolds. I've spent my career working at the intersection of strategy and delivery, helping ambitious brands get more commercial value from their search presence.
I write about what I see working in practice: the shifts in how people search, how AI is changing visibility, and how brands can build search strategies that hold up commercially.
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