Recommendations from the people I've worked with

Anthony Locke

Director, Distribution & eCommerce, Schneider Electric

Client · October 2026 · View on

I worked with Christian on a recent AI search initiative, and he's one of the strongest search specialists I've come across. He brings deep expertise across both SEO and GEO/AI search, but what impressed me most was his ability to separate signal from noise and focus on what genuinely matters.

His recommendations were always grounded in data, with a clear understanding of both the opportunities and the limitations of what the data was telling us. Beyond the technical expertise, Christian has a real talent for translating digital signals, search behaviour and emerging AI trends into business outcomes. He doesn't just explain what's happening; he helps connect the dots to customer discovery, commercial impact and where organisations should focus their efforts.

He's equally effective working with technical teams and senior stakeholders, making complex topics easy to understand without oversimplifying them. Professional, responsive and highly collaborative, he's someone I would happily work with again and would strongly recommend to any organisation looking to strengthen its search, AI discovery and digital growth capabilities.

Louise Govier

Digital Marketing Manager, Physical Company

Client · September 2026 · View on

I've been working with Christian at SOZO for around five years now, and during that time he has had a significant impact on our digital marketing performance and overall online visibility.

Christian has fantastic knowledge across both PPC and SEO, and more recently has also introduced AI into the business.

He is highly analytical and methodical in his approach, meaning his recommendations are always well thought through, considered and backed by data. This has consistently translated into excellent results for the business.

What I particularly value is Christian's ability to adapt to changing circumstances and variables. He takes the time to understand the bigger picture, works through the issues with us and provides clear direction on the best way forward.

After five years of working together, I have great confidence in his knowledge, approach and ability to deliver, and I would have no hesitation in recommending Christian and the team at SOZO.

Samanyou Garg

Founder & CEO, Writesonic

Partner and webinar co-host · September 2026 · View on

I co-hosted a live webinar with Christian in July, "AI Search Is Driving Revenue: What Winning Brands Do Differently". SOZO, where Christian leads SEO and AI search, has been a Writesonic enterprise partner for more than a year. He brings deep search expertise and a clear commercial focus, and he's one of the few practitioners I've seen who can connect AI search visibility to real revenue and turn that into practical steps brands can act on. He explains complex ideas simply, backs them up with real client results, and was a well-prepared, generous co-host. I'd recommend him to any brand looking to grow across traditional and AI search.

Anthony Hu

Head of GTM, Writesonic

Partner · September 2026 · View on

Christian is my main point of contact at SOZO, where he leads SEO and AI search, and a Writesonic partner. He's the link between our two teams, handling the commercial conversations with a fair, straightforward approach that makes agreements easy to reach.

He also understands measurement better than most. His feedback on what agencies and their clients need from AI search reporting is helping us sharpen our measurement offering. He's reliable, candid and easy to work with, and he makes our partnership stronger for everyone involved.

Wendy Boreham

Group Sales & Marketing, Goodflex

Client · February 2026 · View on

I have had the pleasure of working with Christian and the wider SOZO team over these last twelve months, as we have developed the marketing and SEO direction at Goodflex Rubber.

He brings clear, commercially grounded thinking to every discussion, particularly around AI in search, reporting and performance. His ability to turn complex developments into practical, measurable actions has strengthened both our strategy and day to day execution.

Christian has been a valuable mentor and support, challenging constructively and encouraging sharper thinking while remaining focused on tangible outcomes.

A truly valued business relationship, and someone I look forward to continuing to work with.

Andy Hazell

Managing Director, Smart Home Sounds

Client · February 2026 · View on

I've been working with Christian for many years now, and during that time he has played a key role in developing both our organic reach and our Google Ads performance.

What sets Christian apart is his ability to stay ahead of the latest trends while keeping strategies grounded in real commercial results. Search and paid media are constantly evolving, but he consistently ensures we're up to date with best practice and adapting in the right way.

He's also been brilliant at educating the Smart Home Sounds team. He takes the time to explain the why behind the strategy, helping us build stronger in-house understanding and long-term capability.

I wouldn't hesitate to recommend Christian.

Clio Arbuthnott

Vanessa Arbuthnott Fabrics

Client · September 2025 · View on

I've had the pleasure of working with Christian Goodrich at Sozo, and his expertise has made a real difference for Vanessa Arbuthnott Fabrics. Through his skilled work on Google Ads and SEO, Christian has significantly improved our search rankings and driven noticeable growth in revenue.

He combines technical knowledge with a clear, strategic approach that's easy to understand, and he always focuses on achieving measurable results. I would highly recommend Christian to any business looking to strengthen their online presence and deliver real returns from digital marketing.

Olivia Delebarre

Head of Marketing at The Whisky Exchange at the time

Client · October 2024 · View on

Christian was an invaluable asset to our paid search team. His patience and adaptability were exceptional, especially when dealing with frequent budget fluctuations. He expertly navigated every challenge thrown his way and successfully grew the account from the ground up.

Beyond his paid search expertise, Christian also generously shared his knowledge of SEO, providing valuable training sessions to our copywriting and e-commerce teams. Under Christian's guidance, our account thrived, and I wholeheartedly recommend him for any paid search role. I would gladly work with him again in the future.

Christian stands out for his unique ability to translate complex technical jargon into language that even the least technical person can understand. His genuine passion for SEO and marketing ensures that you are always informed about the latest trends in the fast-paced digital world that we live in. He has successfully led projects that significantly increased our organic traffic and conversion rates.

Beyond his technical expertise, Christian is an excellent educator and team player. He provides valuable training sessions and is always available to support and mentor others. If you're looking for someone who combines deep technical knowledge with exceptional communication skills, the search is over. Christian Goodrich is your person.

Richard Tuck

Chair, Michael Tuck Estate and Letting Agents

Client · May 2024 · View on

I have been using Christian for our SEO for many years now and can highly recommend his service for all things SEO. He is clearly an expert in his field but has unique ability to explain complexities in such a manner that even I can understand them.

I highly recommend Christian for all SEO and website needs. His advice and expertise has giving us a site we are very proud of.

Tony Makosinski

Marketing Director, Dycon Power Solutions

Client · January 2019 · View on

My business partners and I were creating a new company and wanted a website that promoted our innovative approach to a traditionally boring product. Several companies pitched but it was Sozo that stood out. I worked very closely with their team to develop the concept and, during this process, I worked closely with Christian. He made the whole thing simple even to an Luddite like me. Nothing was too much trouble and he made all the instructions simple and easy to implement. once launched, he also made suggestions and answered questions that improved an already excellent site. I have no reservations in recommending Christian and his skills to any company looking to improve their web profile!

Adam Padmore

Founder & CEO, Rappor

Client · January 2018 · View on

Christian epitomises everything that a consultant should be; personable to deal with, proactive in managing the assignment, and an excellent communicator to the extent it generates confidence that your project is making progress at all times. For me personally, working with Christian was a really positive customer experience, and I would have no hesitation in recommending him for any future web or design based assignments. Thank you for all your hard work on our new website, we are really happy with it.

We have worked with Christian for the last seven years and have been absolutely delighted with the work he has done for us. He has improved our search engine rankings significantly and the work he has done on our website has been outstanding and i really believe that we now have one of the best in our industry! Christian always goes the extra mile to get the best results for you and I would thoroughly recommend him!

I've had the pleasure of working with Christian on several - quite different - projects. His friendly and personal approach to problem-solving and site development has always given us what we needed, on time and with great advice on the best route to take for optimisation. I look forward to working with Christian and Sozo again in the future.

I have engaged the services of Christian on several web design projects. Christian and his colleagues at Sozo Design, Cheltenham are outstanding in there knowledge and skills at Designing web sites that always hit the front page in Google. Christian and Sozo Design are the Kings of SEO! Brilliant! Outstanding and very Clever. I recommend there services to any business that wants to be No.1! Mark Calver owner Nationwide Construction Recruitment.

Christian is an expert in this technical field. He is responsive, proactive and speaks a language that a layperson can understand!

When Christian took over the SEO on my site he transformed our sales and listings on the search engines.He is very progressive with his ideas.We meet every 3 months where he provides very clear and informative stats.

Christian worked through and talked me through the implementation of our new e newsletter in a highly professional and caring way. He is always quick to respond to any queries and is always able to assist with technical issues

I have been using Christian at SOZO design for several years now and he has always been professional and knowledgeable in every meeting. He really knows his stuff and has been a tremendous help to my business.

Christian and assisted me with the re-modelling of our website aswell as managing our SEO program.

Christian is clearly an expert in his field and has introduced us to many new ideas particularly in terms of SEO which has led to a significant increase in wed inquiries and instructions since we appointed him.

Christian is a very easy to work with and manages to explain complex IT and web solutions in an easily understandable way. He is also very commercial.

I would not hesitate to recommend Christian for any form of web design, SEO or web advertising.

Christian is very knowledgeable about SEO development and web design. He always provides clear, interesting ideas and is able to work to tight deadlines. I would have no hesitation recommending Christian.

Christian has helped Rubbertech to increase volume of traffic to our website over the last three years and as such has played an important role in expanding our company customer base.

Christian continues to suggest new and innovative methods that we can use to further improve our natural listings in Google to help maintain and increase our level of new business. I would recommend his work to any business looking for an expert in SEO to help boost their business.

Christian has helped us from the very start of our company, helping us create our ideal website, presenting our company in a personal but professional manner. He is able to help with any query and responds promptly in a detailed but practical way. Christian is ever trying to improve our SEO rankings within a competitive field and our position improves on a monthly basis. I would have no hesitation recommending him if you are looking for a friendly, reliable and creative web developer.