https://goodrich.digitalhttps://goodrich.digital/images/christian-goodrich-speaker-brightonseo-measurefest-october-2025.jpgChristian Goodrich — Senior Search Marketing Specialisthttps://goodrich.digital/about-christianhttps://goodrich.digital/images/about/seo-consultant-client-meeting-laptop-goodrich-digital-1600x893.jpgChristian Goodrich — Abouthttps://goodrich.digital/insightshttps://goodrich.digital/insights/ai-overviews-seo-case-studyhttps://goodrich.digital/images/blog/ai-overviews-seo-case-study.jpgFrom Page 5 to Position 1: How We Won Visibility in AI Overviewshttps://goodrich.digital/insights/ai-search-visibility-shopify-migrationhttps://goodrich.digital/images/blog/writesonic-ai-search-case-study-christian-goodrich-head-of-ai-search-seo-at-sozo.jpgMy collaboration with Writesonic on a SOZO AI search case study, based on a Shopify migration with a 10+% uplift in AI search visibility within 30 days of launch.My collaboration with Writesonic on an AI search case study for SOZOhttps://goodrich.digital/insights/black-friday-cro-ppc-tips-brightonseohttps://goodrich.digital/insights/brightonseo-heroconf-april-2026-reflectionshttps://goodrich.digital/images/blog/christian-goodrich-brightonseo-hero-conf-april-2026-key-takeaways.jpgA practical reflection on brightonSEO and HeroConf April 2026, covering AI search, zero-click SEO, paid media, reporting, trust, and why search strategy now needs to connect visibility, measurement, and commercial outcomes.Key reflections from brightonSEO and HeroConf, April 2026https://goodrich.digital/insights/calculating-seo-roihttps://goodrich.digital/images/blog/calculating-seo-roi-dashboard.jpgLearn how to calculate SEO ROI using revenue, margin, lead quality, sales data and realistic attribution instead of relying on traffic or rankings alone.The practical guide to calculating SEO ROIhttps://goodrich.digital/insights/ppc-case-study-save-wasted-spendhttps://goodrich.digital/images/blog/google-ads-14-day-ppc-performance-after-optimisation-2026.pngA PPC case study showing how wasted spend was identified, reduced and reallocated without losing qualified leads.How I helped a client save over £35,000 in wasted PPC spend for 2026https://goodrich.digital/insights/rethinking-ga4-ecommerce-attributionhttps://goodrich.digital/images/blog/ga4-ecommerce-kpis-dashboard-1.jpgGA4 still has value, but e-commerce brands need a more resilient attribution setup if they want to make confident commercial decisions.Why GA4 e-commerce attribution is too fragile to trust on its ownhttps://goodrich.digital/insights/seo-case-study-google-search-consolehttps://goodrich.digital/images/blog/grow-organic-search-impressions-76-percent.jpgA practical SEO case study showing how organic impressions grew by 76% year-on-year while clicks and rankings also improved.How I helped a brand grow organic search impressions by 76% year-on-yearhttps://goodrich.digital/insights/website-shop-window-crohttps://goodrich.digital/images/blog/high-street-shop-window-website-first-impressions-cro.jpgA practical CRO article showing how to review your website like a shop window and improve clarity, trust and conversions.If your website were a shop window, would you stop and look?https://goodrich.digital/insights/your-contact-page-is-costing-you-clientshttps://goodrich.digital/images/blog/contact-page-trust-signals-example.jpgLearn how to improve your contact page with clearer CTAs, trust signals, better mobile usability and simpler forms.Your contact page is costing you clients: herehttps://goodrich.digital/privacy-and-cookie-policy